「移动表单加微」可以部署在移动端的企业官网或广告落地页中，客户浏览页面后通过表单提交姓名、手机号等信息；
表单提交成功后，加微信小程序自动被调起；
客户在小程序中长按识别二维码，可直接添加企业成员的企业微信；
客户扫码添加企业人员时，会收到自动发送的个性化欢迎语，也会被打上设置好的企业标签；
客户进入企业私域流量池，可反复触达。
通过「移动表单加微」添加的客户，客户画像会展示Ta在落地页上的浏览路径、表单填写信息等；
市场人员在线索管理中可查看线索跟进情况、转化效果，销售可以通过客户浏览旅程更地了解客户意图，市场和销售协同提高转化效率，提高落地页商业价值。
路径1：营销获客-官网-表单加微
路径2：应用-营销组件-移动表单加微
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